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Das Center for Applied European Studies (CAES) der Frankfurt University of
Applied Sciences veranstaltete am 13. November 2020 ein Symposium zum
Thema „Europäische Klimapolitik – zwischen Anspruch und Wirklichkeit“. Es
zielte darauf ab, das Spannungsfeld zwischen unterschiedlichen Politikfeldern
wie Klima-, Verkehrs- und Landwirtschaftspolitik, sowie die Positionen verschiedener
Interessensgruppen zu beleuchten. Ein weiteres Ziel des Symposiums
war es, Impulse zu setzen, wie Maßnahmen zum Klimaschutz in der EU
gestaltet werden müssen. Klima- und Energieziele, Instrumente und
Rechtsvorschriften sollten aus unterschiedlichen, auch konvergierenden
Blickwinkeln, von Expert/-innen aus Politik, Wirtschaft, Wissenschaft und
Zivilgesellschaft betrachtet werden.
This Article introduces two research projects towards assistive robotic arms for people with severe body impairments. Both projects aim to develop new control and interaction designs to promote accessibility and a better performance for people with functional losses in all four extremities, e.g. due to quadriplegic or multiple sclerosis. The project MobILe concentrates on using a robotic arm as drinking aid and controlling it with smart glasses, eye-tracking and augmented reality. A user oriented development process with participatory methods were pursued which brought new knowledge about the life and care situation of the future target group and the requirements a robotic drinking aid needs to meet. As a consequence the new project DoF-Adaptiv follows an even more participatory approach, including the future target group, their family and professional caregivers from the beginning into decision making and development processes within the project. DoF-Adaptiv aims to simplify the control modalities of assistive robotic arms to enhance the usability of the robotic arm for activities of daily living. lo decide on exemplary activities, like eating or open a door, the future target group, their family and professional caregivers are included in the decision making process. Furthermore all relevant stakeholders will be included in the investigation of ethical, legal and social implications as well as the identification of potential risks. This article will show the importance of the participatory design for the development and research process in MobILe and DoF-Adaptiv.
Banken auf dem Holzweg? : Eine empirische Untersuchung der Bewertung von Kreditkarten aus Holz
(2021)
Um ihren Fokus auf Nachhaltigkeit zu unterstreichen bieten vereinzelte Banken in Deutschland und der Schweiz ihrer Kundschaft seit kurzem Kreditkarten aus Holz. Wie nehmen die Kunden diese Karten in Bezug auf die Nachhaltigkeit der Karte und der Bank wahr? Auf Basis der Hinweis-Konsistenz-Theorie wird die Fragestellung mittels einer Befragung von 85 Studierenden untersucht. Mittels Faktorenanalyse werden die Aussagen zur Nachhaltigkeitseinstellung und zur Erwartung an die Bank verdichtet. Die Regressions-Analysen zeigen, dass Holz-Kreditkarten überwiegend positiv bewertet werden und zwar umso stärker je positiver die Einstellung zur Nachhaltigkeit ist. Die Analyse bestätigt ebenfalls: eine positive Bewertung der Holz-Kreditkarten führt zu einer höheren Erwartung in Bezug auf nachhaltiges Management der Bank. Banken, die Holz-Kreditkarten anbieten müssen diese erhöhten Erwartungen erfüllen können. Andernfalls laufen sie Gefahr mit dem Vorwurf des Greenwashings konfrontiert zu werden, denn einen wesentlichen Beitrag zur Müllvermeidung stellen Kreditkarten nicht dar.
Abstract English
Meat substitutes are on the rise. How does the naming of meat substitute products influence their acceptance? In a quantitative omnibus survey, six product names for meat substitute products are evaluated in terms of purchase preference. Respondents are asked about their preferred product names. A distinction is made according to the dietary form of the subjects. The product names are differentiated by the strength of the association with meat products. In addition, the extent to which consumers accept names, typically associated with meat-legged products, for naming meat substitutes was tested. Results showed no preference of product names as a function of the subjects' dietary form. The assumption that products with names reminiscent of meat products lead to lower acceptance among followers of meatless, could not be confirmed dietary forms. The acceptance of name additions such as "sausage" or "schnitzel" was constant for all dietary forms. Moreover, no differences in preference can be found with regard to gender. For companies in the industry, this means that when naming meat substitutes, the association with meat-containing products has little influence on their acceptance.
Abstract Deutsch
Fleischersatzprodukte sind auf dem Vormarsch. Wie beeinflusst die Namensgebung von Fleischersatzprodukten deren Akzeptanz? In einer quantitativen Omnibusbefragung werden sechs Produktnamen für Fleischersatzprodukte hinsichtlich der Kaufpräferenz bewertet. Die Befragten werden zu den von ihnen präferierten Produktnamen befragt. Dabei wird nach der Ernährungsform der Probanden unterschieden. Die Produktnamen differenzieren sich durch die Stärke der Assoziation zu Fleischprodukten. Darüber hinaus wurde getestet, inwiefern Verbraucher Bezeichnungen, die typischerweise mit fleischbeinhaltenden Produkten in Verbindung gebracht werden, für die Namensgebung bei Fleischersatzprodukten akzeptieren. Die Ergebnisse zeigen keine Präferenz der Produktnamen in Abhängigkeit der Ernährungsform der Probanden. Die Vermutung, dass Fleischersatzprodukte, die mit Fleischprodukten assoziiert werden, zu einer geringeren Akzeptanz bei fleischlosen Anhängern führen, konnte nicht bestätigt werden. Die Akzeptanz von Namenszusätzen wie z.B. „Wurst“ oder „Schnitzel“ war für alle Ernährungsformen gleichermaßen gegeben. Hinsichtlich des Geschlechtes lassen sich keine Unterschiede in der Präferenz feststellen. Dies bedeutet für die Praxis, dass bei der Namensgebung von Fleischersatzprodukten die Assoziation zu fleischhaltigen Produkten wenig Einfluss auf deren Akzeptanz hat.
Emotional spaces
(2021)
Taking into account that architects have a pronounced influence on humans’ lives, it is their responsibility to design and build livable environments. For this, there is another crucial dimension that shapes the individual understanding of space in a way that has not yet been taken into account. This paper looks at living environments and their meaning for individual life and well-being. It introduces a theoretical background that sets its focus on buildings and exterior spaces and presents a different point of view. Here the theory of Emotional Spaces is introduced, referring to a connection between space and feelings and considering that it is not enough to plan buildings and open spaces merely with architectural qualities in mind. This paper presents a different understanding of space and proposes a new approach to the design process. It is based on a design concept that places people and all their needs in the center. In order to be able to design and plan architectural spaces according to the needs of human beings, it seems necessary to understand the individual, everyday life. The challenge is to understand the individual life story, which should then be put into a spatial context. From these insights, Emotional Spaces that are relevant for „good and successful” living can become visible.
The research project “start2park” closes a research gap by precisely measuring parking search duration (cruising for parking) – especially the starting point of search – using a mobile app developed for this purpose. Complete journeys’ location data and durations are recorded, including driving until the start of the parking search, the parking search process, and the footpath from the parking spot to the final destination. Therefore, the causal effects of parking search on driving duration as well as journey duration can be estimated. Cruising for parking is traffic that results from car drivers looking for (free) kerb parking that meets their expectations (for example, free of charge or close to their destination point) and drivers being not (fully) informed about available kerb space parking locations. Parking search traffic causes external costs. Therefore, traffic-planning options should be designed to reduce unnecessary parking search traffic. However, this requires reliable data on urban cruising for parking traffic. Previous empirical results on the share of cruising traffic in total traffic, average parking search durations and average parking search distances differ widely. We show that the causal effect of parking search on driving duration and journey duration has not yet been validly estimated in empirical studies, and we explain how this is done in the research project.