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Abstract English
Meat substitutes are on the rise. How does the naming of meat substitute products influence their acceptance? In a quantitative omnibus survey, six product names for meat substitute products are evaluated in terms of purchase preference. Respondents are asked about their preferred product names. A distinction is made according to the dietary form of the subjects. The product names are differentiated by the strength of the association with meat products. In addition, the extent to which consumers accept names, typically associated with meat-legged products, for naming meat substitutes was tested. Results showed no preference of product names as a function of the subjects' dietary form. The assumption that products with names reminiscent of meat products lead to lower acceptance among followers of meatless, could not be confirmed dietary forms. The acceptance of name additions such as "sausage" or "schnitzel" was constant for all dietary forms. Moreover, no differences in preference can be found with regard to gender. For companies in the industry, this means that when naming meat substitutes, the association with meat-containing products has little influence on their acceptance.
Abstract Deutsch
Fleischersatzprodukte sind auf dem Vormarsch. Wie beeinflusst die Namensgebung von Fleischersatzprodukten deren Akzeptanz? In einer quantitativen Omnibusbefragung werden sechs Produktnamen für Fleischersatzprodukte hinsichtlich der Kaufpräferenz bewertet. Die Befragten werden zu den von ihnen präferierten Produktnamen befragt. Dabei wird nach der Ernährungsform der Probanden unterschieden. Die Produktnamen differenzieren sich durch die Stärke der Assoziation zu Fleischprodukten. Darüber hinaus wurde getestet, inwiefern Verbraucher Bezeichnungen, die typischerweise mit fleischbeinhaltenden Produkten in Verbindung gebracht werden, für die Namensgebung bei Fleischersatzprodukten akzeptieren. Die Ergebnisse zeigen keine Präferenz der Produktnamen in Abhängigkeit der Ernährungsform der Probanden. Die Vermutung, dass Fleischersatzprodukte, die mit Fleischprodukten assoziiert werden, zu einer geringeren Akzeptanz bei fleischlosen Anhängern führen, konnte nicht bestätigt werden. Die Akzeptanz von Namenszusätzen wie z.B. „Wurst“ oder „Schnitzel“ war für alle Ernährungsformen gleichermaßen gegeben. Hinsichtlich des Geschlechtes lassen sich keine Unterschiede in der Präferenz feststellen. Dies bedeutet für die Praxis, dass bei der Namensgebung von Fleischersatzprodukten die Assoziation zu fleischhaltigen Produkten wenig Einfluss auf deren Akzeptanz hat.
The possibilities of digital technologies for people with disabilities or the older population are wide-ranging, but in order for all people to be able to participate in an increasingly “digital world” it is important to quality professionals and organizations so that they are able to support, advise and help with potential risks. The article presents results of a survey among health and social care professionals in seven European countries with regard to qualification in this domain and introduces the European Union funded project DDSkills. The project aims to qualify health and social care professionals in areas such as digital Assistive Technologies, Smart Home, Robotics, Virtual and Augmented Reality and Brain-Computer-Interface, as well as their implementation and application, in order to support people with disabilities or functional decline to increase their independence and social participation.
This Article introduces two research projects towards assistive robotic arms for people with severe body impairments. Both projects aim to develop new control and interaction designs to promote accessibility and a better performance for people with functional losses in all four extremities, e.g. due to quadriplegic or multiple sclerosis. The project MobILe concentrates on using a robotic arm as drinking aid and controlling it with smart glasses, eye-tracking and augmented reality. A user oriented development process with participatory methods were pursued which brought new knowledge about the life and care situation of the future target group and the requirements a robotic drinking aid needs to meet. As a consequence the new project DoF-Adaptiv follows an even more participatory approach, including the future target group, their family and professional caregivers from the beginning into decision making and development processes within the project. DoF-Adaptiv aims to simplify the control modalities of assistive robotic arms to enhance the usability of the robotic arm for activities of daily living. lo decide on exemplary activities, like eating or open a door, the future target group, their family and professional caregivers are included in the decision making process. Furthermore all relevant stakeholders will be included in the investigation of ethical, legal and social implications as well as the identification of potential risks. This article will show the importance of the participatory design for the development and research process in MobILe and DoF-Adaptiv.