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Female marketing : Frauen ticken anders

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Metadaten
Author:Angelika Wiltinger, Claire Schib
ISSN:0724-9632
Parent Title (German):Planung & Analyse
Document Type:Contribution to a Periodical
Language:German
Year of Completion:2009
Tag:Female Marketing
GND-Keyword:Frau; Marketing; Verbraucherverhalten; Zielgruppe
Volume:36
Issue:5
First Page:42
Last Page:47
Institutes:Fachbereich 3: Wirtschaft und Recht
DDC classes:Sozialwissenschaften / Wirtschaft
Licence (German):License LogoEs gilt das UrhG